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William Morris is recognised as one of the most significant cultural figures of Victorian Britain. Artist, print maker, poet and social activist, he was associated with the British arts and crafts movement and contributed to the revival of traditional textile arts and production methods. He also held a deep commitment and respect for the environment.  Useful and beautiful, Ecoffee Cup embodies all William Morris held true. Functional classics for our times. Each year more than 300 billion single-use cups are manufactured. Less than 2% are recycled. That's why in 2014 we created Ecoffee Cup. Light, bright and beautiful to drink from, with no plastic aftertaste. Ecoffee Cup is fully dishwasher-safe and comes in five sizes – and over 100 different beautiful prints and solid colours. With Ecoffee Cup, choosing to re-use every single day has never been easier.